Find Buffalo Blog

I’m a strong believer in PR and press releases. In FindBuffalo.com’s infancy it will be important to tap into key PR opportunities to generate branding, awareness and buzz for the site locally. One thing that was easy as well as a must was to write a press release about the launching of FindBuffalo.com.

As you can tell from reading my blog, an accomplished writer I am not. Writing an adequate press release is not rocket science if you follow some basic rules. There are a lot of PR advice sites out there, just search it. I also feel that if you have zero talent or time to produce this, then seek a pro to help you out. It is more than worth it.

I used to visit PRweb to distribute a press release online, but they have moved away from free services to only fee services so it led me to seek out another source for this. I came up with PR.com after a search and used their free distribution service, but I did pay a small fee to include a link in the release. I linked the text “Buffalo, Minnesota” in the opening sentence to FindBuffalo.com in order to generate a bit of SEO weight. Click here to read the press release. The service also secured that the release would appear on Google News. Click here for Google News result display

In addition to seeking out ways to get PR, I hope that the site creates some opportunities by it’s unique offering and perceived value.

This entry was posted on Monday, December 11th, 2006 at 3:58 pm and is filed under SEO, Promotion, Small Business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.